Social and Logical

DECEMBER 3, 2010

Examples of consequences: the acquisition of helpful or valuable knowledge, feeling recognized, the discovery of an ideal product, service or connection. Every one of these instances cultivates an ongoing a mental and emotional association with your company. These concepts are deceptively simplistic. But don’t be fooled.

Analysis 186

Analysis Social Media Course Examples 186

Social and Logical

DECEMBER 3, 2010

Back in February, I wrote about a company called Threadless as an example of a social media campaign to learn from. They harness the power of collaboration with their customers to create products that sell. It takes imagination and inspiration to come up with results that make us go, “wow!&#.

Tools 150

Tools Collaboration Consultant Skills 150

Social and Logical

DECEMBER 19, 2010

I’m sure you’ve had the experience of looking up brands on Twitter and finding that these companies might only have about 100 followers or so. Many companies really don’t have a dynamic online presence, the way we might imagine it to be. What used to be fun becomes more of an obligation.

Social Media 150

Social Media Campaign Conversation Strategy 150