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Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

Get Shareaholic test Filed under Erica Holt , Guest Posts , How To , Public Relations | Tags: google news , google search , optimize news release , SEO | Comments (4) Site settings comment help? Click here to try reconnecting the live stream. | pts Settings. Mark as read Approve comment Great points! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

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How To Become A Public Relations Star

Waxing UnLyrical

In between media calls and writing press-releases, he does the occasional guest lecture for RMIT and has guest-written for Australian publications including The National Times and Crikey.com.au , along with publishing his own (non-PR) blog, Sporadically Pensive. Click here to try reconnecting the live stream. | pts Settings.

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15 Reasons Your PR Pitches Suck

Waxing UnLyrical

Assume your press release is as fascinating as the State of the Union speech. I hate to break it to you, but your press release is not. So when you send an email to a journalist, with a terse introductory note telling them to “please read the press release below,&# do you really think they will be enchanted?

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The Problem With PR

Waxing UnLyrical

The term “PR” has become synonymous with “press releases” (easy enough to understand why), “buzz,” “publicity,” and “spin.” Press releases” and publicity are just some of the means to these ends. Notice before I said news release and not press release. Most PR pros (and firms). In this world of Web 2.0,