Social Media Research: Interview with Joel Rubinson of ARF - Part 2
Diva Marketing Blog
FEBRUARY 22, 2009
Also, let me say that focus groups have their own problems when a strong personality becomes the group leader, which often happens. Joel Rubinson : We have formed a Research Transformation Super-Council of the top leaders in our industry which started on July 15, 2008 with a small group of industry leaders.
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