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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

MARCH 31, 2010

Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Social media sharing / participation (activity on key social media sites, e.g. Facebook, Twitter, Digg, etc). Influence of a fan or follower (their fans and followers).

Analytics

Analytics Social Media Trendrr Digg

6 Critically Undervalued Social Media Success Metrics

Convince & Convert

JANUARY 11, 2011

Klout is an online influence gauge that combines several data points (followers, retweets, clicks on links, etc.) The data used to calculate Klout continues to change (they added Facebook information recently), but I have found it to be the most reliable influence tracking metric. PostRank Analytics solves this problem.

Metrics

Metrics Postrank Social Media Klout

You Can’t Manage What You Can’t Measure! Social Media Analytics

6 Critically Undervalued Social Media Success Metrics

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