How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself
Techipedia: Tamar Weinberg
JUNE 16, 2010
If you haven’t already, get measurement tools to measure all your social activities. Some tools you can use are Social Mention , Trackur , and PostRank. People are following AT&T because they care about AT&T, not about some no-name behind the company. PostRank is becoming one of my favorite tools.
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