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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Social media sharing / participation (activity on key social media sites, e.g. Facebook, Twitter, Digg, etc). The client wants to know if their social media campaign is working!

Analytics 350
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3 Marketing Tools I Miss (and Their Alternatives)

Kikolani

Do you hate it when you invest your time and energy falling in love with what seems like the perfect marketing tool, only to have it bought out by a larger company and ruined or otherwise retired? PostRank was a social analytics platform that scored blogs based on their engagement (comments and social shares). PostRank Alternatives.

Postrank 128
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Which News Sites Get the Most Social Media Engagement?

Adam Sherk

Since I’ve been comparing major news sites in variety of areas ( Facebook and Twitter impact; YouTube and new Digg activity; site speed and domain authority , among others) I thought I’d look at overall social media engagement too. So I ran 30+ news sites through the tool. on their site). Also surprised how well some magazines did.

Sites 176
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6 Critically Undervalued Social Media Success Metrics

Convince & Convert

Should you care more about Digg submission than about comments? PostRank Analytics solves this problem. Free if you connect with their “influencers” outreach program, or $15/month if you do not, PostRank provides a useful, detailed blogging scoreboard, especially if you connect it with your Google Analytics account.

Metrics 159
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The 4 Types of Content Metrics That Matter

Convince & Convert

Here we’re measuring how successful your content is in getting consumers to share it with others, as determined by tweets, likes, Linkedin shares, Google + shares, Diggs, and the like. Unfortunately, PostRank was bought by Google a few months ago, so you may not be able to sign up as a new user. Do not double up, however.

Metrics 153
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28 Resources from My Internet Marketing Toolbox

Viper Chill

Analytics & Research In a survey across thousands of large companies who actively monitor their stats online, only 35% stated that they actually changed their website based on what they saw. Postrank I have been using Postrank Analytics for about 3 weeks now and find it really impressive.

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How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself

Techipedia: Tamar Weinberg

Some tools you can use are Social Mention , Trackur , and PostRank. People are following AT&T because they care about AT&T, not about some no-name behind the company. Some (OK, most) of them I have not been asking myself, nor have I been checking out PostRank, which I should. Yes, I did just say that. Have a nice one.

Questions 277