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Big Business Facing A Big Problem With Social Media

Firebelly

Despite spending a combined $19 million on social media in the last year, only 10 percent of the 655 big businesses surveyed in a recent global report saw positive results. Like many others, what these brands have not yet realized is that social media is an art form that needs to become part of a company wide shift in culture.

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Marketing Mix Tape: Do These 6 Things to Bring More Traffic to Your Website Now

Firebelly

Zero Limit reported the first five organic results on a Google search page now account for 67% of clicks, and results 6-10 account for less than 4%. As Brandon Anderson, founder of Ceralytics puts it, “Content intelligence provides the data-driven foundation for content strategies. People conduct over 3.5

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Community Manager Appreciation Day: 5 Must-Reads

Firebelly

By Jeremiah Owyang It’s the third annual Community Manager Appreciation Day (every fourth Monday of Jan) and I’d like to salute the folks working on the front lines at companies big and small leading the charge. The 2012 Community Manager Report [INFOGRAPHIC]. 9 Ways To Celebrate Community Manager Appreciation Day.

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When It Comes To Social Media, We’re Linking About You

Firebelly

This article uses data from a recent report to illustrate why brands need to tailor their social media strategies differently depending on the platform. How Companies Like Twitter And Facebook Get So Rich. The Surprising Identity Of Each Major Social Network. All social media is not created equal.