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How to Sell Smarter Using Social Insights

Convince & Convert

During his session for Inbound 2015 , Crimson Hexagon’s John Donnelly discussed why social media data is the secret weapon for selling. Here are five ways social insights can help sales teams (and you) sell smarter. A great example of a company that did just that is Coca-Cola. Understand the Customer Journey.

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

I tried to go a layer or two deeper than some of the major analyst firms as well so you get a broader spectrum companies that would include some of the smaller firms that normally don’t get mentioned. The team is on call to determine “Why the spike in mentions or share of voice&# to determine “what’s happening and why should you care&#.