How Size Matters in the Social Media ROI Debate
Convince & Convert
OCTOBER 12, 2010
CPC, eCPM, and CPS are your bread and butter. Let’s look at how companies of various sizes and budgetary realities look at this quandary. Mid-Sized Companies: The Squeeze is On. For mid-sized companies, social media ROI can be even more of an obsession because there’s simply less room for error.
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