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How Size Matters in the Social Media ROI Debate

Convince & Convert

And the only brands that can accept that are likely to be big ones with multi-platform marketing budgets. With mid-level brands the debate becomes more acute because the marketing budget is more thinly spread. CPC, eCPM, and CPS are your bread and butter. And as for small brands, there’s no debate at all.

ROI 125
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Who’s Driving the Data Movement? Social Media Managers

Buffer Social

Growth marketers. And it’s data about the most important people in your company’s world: the customers and the audience. ” Jobs is known for a related, widely-circulated quote that picks at the same issue: “It’s really hard to design products by focus groups. Analysts and quants.