How Size Matters in the Social Media ROI Debate
Convince & Convert
OCTOBER 12, 2010
And the only brands that can accept that are likely to be big ones with multi-platform marketing budgets. With mid-level brands the debate becomes more acute because the marketing budget is more thinly spread. CPC, eCPM, and CPS are your bread and butter. And as for small brands, there’s no debate at all.
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