agora pulse

OCTOBER 19, 2017

There are a couple reasons why more and more smart companies insist on using them. The second, and more probable, is that social media now costs more money than it used to and businesses want to know where that money is being spent. Reach is a bit like the CPI (cost per impression) metric. Engagement.

Social Media 133

Social Media CPI URL Social Media Management 133

Hootsuite

JUNE 8, 2020

They allow the viewer to take immediate action, such as installing an app or clicking through to a specific URL. This screencap is from a nine-second ad for mobile game company Nanobit. You can see the full thing — which boasted a 50% lower CPI than other platforms — in this case study on the Snapchat website.

Advertising 145

Advertising CPI How To Metrics 145

The Social Media Hat

AUGUST 19, 2016

Most sites charge on a Cost Per Impression (CPI) or Cost Per Mille (CPM) - that's Latin for thousand - basis. The articles might be provided by the advertising company, or might be commissioned for the blogger to write themselves. It works like this: Go to Trafeze.com and sign up for free.

Adsense 60

Adsense How To CPI Blogger 60