Josh S Peters
DECEMBER 6, 2011
Social media may not cost you giant bundles of cash like a Super Bowl ad would, but what it will cost you is a couple barrels of elbow grease. Learn where to draw the line between being open and leaking company secrets and you will be a jewel in your customer’s eyes.
Josh S Peters
DECEMBER 10, 2010
These systems were born from several studies that showed it was far more cost effective to keep the customers you have than it is to get new ones. These frameworks take company resources and align them with marketing initiatives, missions, and strategies for the goal of creating strategic plans. Relationship Marketing (RM).
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Josh S Peters
DECEMBER 10, 2010
These systems were born from several studies that showed it was far more cost effective to keep the customers you have than it is to get new ones. These frameworks take company resources and align them with marketing initiatives, missions, and strategies for the goal of creating strategic plans. Relationship Marketing (RM).
Josh S Peters
OCTOBER 4, 2011
Good customer service and a caring company could have taken care of it without it ever being more than a blip on the web. In total it cost me $600 more than my co-workers and several hours of my time to get to Cleveland. We all remember the United Breaks Guitars fiasco right? Tweet 1 , Tweet 2 , Tweet 3 , Tweet 4 ).
Josh S Peters
NOVEMBER 3, 2009
If you or your company is running a PPC campaign then you should have a list of keywords you’re bidding on and have a core set that are the most valuable to you. You should also know which keywords have the best conversion and which ones are costing you the most per click. And I think that’s a little sneaky.
Josh S Peters
NOVEMBER 5, 2009
Sincerity If you’re going to be seen as a company who truly cares then your apologies need to be followed up with sincere action. What matter is they didn’t communicate and it’s costing them. However if you do make a mistake own up to it and then take action. Which brings us to the next lesson.
Josh S Peters
SEPTEMBER 18, 2009
Often times this is used by established companies (like Chevy with their eco campaign… or the GAP) to keep themselves fresh in peoples minds and assist them in their ongoing bid to stay relevant in the current culture. Brand – Here the goal is to associate the company with it’s services and offerings.
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