Navolutions

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Can We Talk? Why Your Company’s Social Media Needs to Sound Human

Navolutions

Here’s a snippet of The Cluetrain Manifesto that was dead-on about the fundamentals: “…Markets are conversations. It won’t turn out so well if their conversational skills are being stifled by super-strict guidelines and intrusive micromanagement. Who has time to micromanage anyway? It’s already tough enough to macromanage.

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What the New Google+ Mobile App Additions Mean to Small Business Owners

Navolutions

With today’s relaunch of the Google+ mobile apps for iPhone and Android, it’s gotten even easier to let customers and clients keep tabs on your day to day, and give them a glimpse of the faces that make your company work. Here’s what they mean for you. That means that any special offers will also go that much further.

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What the New Google+ Mobile App Additions Mean to Small Business Owners

Navolutions

With today’s relaunch of the Google+ mobile apps for iPhone and Android, it’s gotten even easier to let customers and clients keep tabs on your day to day, and give them a glimpse of the faces that make your company work. Here’s what they mean for you. That means that any special offers will also go that much further.

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Why Facebook’s Updates (probably) Won’t Kill Your Business

Navolutions

Facebook wants to have businesses increase their audience and build that conversation, not drive traffic to buy products. Personally, I think this is a push to help the users. It’s a small difference, but a distinct one. Will these new rules hurt entrepreneurs? In some ways, yes they could. In others, it may make things better.

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Who’s Afraid of the Big Bad Yelp?

Navolutions

If you happen to recognize a regular customer, spark up a conversation about it the next time you do business. North American Marketing Business Leverage Association”, or whichever other goofy no-name company won’t stop calling you, probably just wants to set you up on Google Adwords and charge a management fee.

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