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This Week in Social Media – 6/19/2013

Social Media Marketing

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

They could be saying something positive or negative about your company. You’ll want to own the conversation online related to your products and services in comparison to your competitors. Mention provides a really good user interface with a very nice mobile app for monitoring mentions across many platforms. Share of Voice.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

The Hardest Things to Teach Your Clients About Social Media Marketing (10e20): A collaborative list of what things you should or shouldn’t expect of social media marketing. The Seven Deadly Sins of Social Media (Search Engine Journal): I love how Jennifer Horowitz equates social media with the 7 sins.

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Your Guide to the Crowdsourced Workforce - ReadWriteWeb

Buzz Marketing for Technology

Weve written about a number of companies that employ crowdsourcing to produce their product or service here on ReadWriteWeb, but in this post well specifically look at companies that allow you to leverage the crowd to get something done. Graphic Design. Research & Development. Whatever You Can Imagine.

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Social Search at LinkedIn Beats Google - ReadWriteWeb

Buzz Marketing for Technology

I use it, have my "100% profile", nice network developed which helps me stay peripherally connected with colleagues who switch companies or move, and use "Questions" occasionally with good response. We are launching in Boston, MA and New Hampshire in June and will expand to the other major markets around the country in Q4 2008 and 2009.

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