Waxing UnLyrical

MAY 29, 2015

On the types of metrics that they focus on for internal and external communities: A2 engagement metrics are the most important, but including “lurkers” who read and share #measurepr. shonali you can find lurkers through web analytics and community platform metrics, but also simply by asking once in a while!

Lurker 100

Lurker Consultant Metrics Journal 100

Social Media Strategery

MARCH 8, 2011

Get used to people copying and pasting the content off the wiki and into a Word document, turning on track changes, and then sending you the marked-up Word document for you to “take a look at&# before uploading to the wiki. Get ready for a lot more of that feeling.

Communities 137

Communities Wiki Yammer Forums 137

Buffer Social

JULY 27, 2023

🤔 Question : I want to improve the quality of my social media content, but the most popular advice is to create high-quality content to satisfy Google and other search engines. What advice do you have for consistently generating high-quality content for social media? What is high-quality content?

Content 76

Content How To Guidelines Research 76

Sprout Social

AUGUST 12, 2020

People in your brand community are emotionally invested; they will buy from your company, digest your content, tell their friends and family about your company, and more. But a brand community is not the same as brand awareness. Why should you build a brand community? Define your brand goal and metrics.

Communities 139

Communities Brands How To Forums 139

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. Content still is king. you don’t need that.&#

Communities 117

Communities Groups Groups Social Media 117

Convince & Convert

AUGUST 3, 2010

Make your content at least semi-friendly for search engines. Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. A digital marketing success story.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Make your content at least semi-friendly for search engines. Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. A digital marketing success story.

Facebook 167

Facebook Consultant Social Media Sites 167