Convince & Convert

JULY 5, 2010

Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Thomas for five days.

Community building 117

Community building Social CRM Consultant Posterous 117

Convince & Convert

MARCH 4, 2010

We see blogging both as community building and as a function of being a web based business. I'm not sure you can separate content from community anymore, as Google seems to be looking more and more at engagement (comments, linkbacks, time on site) to determine the value of content. Jury's still out.

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

MAY 5, 2010

. “If we’re going to counsel clients on the role of community, and its ability to garner insights, we need to be able to walk the walk.&# Here’s an ad agency that believes in the wisdom of crowds and community-building enough to build a major online destination ON ITS OWN DIME, and commits to never selling advertising on it?

Social Media 127

Social Media Case Study Strategy Study 127