Sprout Social

APRIL 15, 2020

If you’re unsure of what might come off as tone-deaf, social listening can help you gauge consumer sentiment and identify what is top of mind for your audience. In the wake of COVID-19, that might mean creating Zoom hangouts for your customers or posing community questions to get people talking.

Strategy 142

Strategy Metrics Hubspot Retail 142

Later

SEPTEMBER 1, 2020

For example, Instagram is a major destination for social commerce, whereas Facebook is best for community-building, and Pinterest for inspiration and brand affinity. Instagram has become one of the most important platforms for businesses in recent years — especially for those in the e-commerce and retail space.

Platform 78

Platform Social Media Small Business Instagram 78

Hootsuite

SEPTEMBER 3, 2020

The companies that took decisive action—like donating to frontline workers or pivoting production lines to make hand sanitizer or perusal protective equipment (PPE)—were commended for serving their communities, not just their shareholders. Is brand purpose a buzzword? Brands that demonstrate a positive impact on people’s lives grow 2.5

Trends 144

Trends Social Media HootSuite Embedding 144

Hootsuite

SEPTEMBER 21, 2020

Build communities. Social media can be a powerful community building tool for nonprofits. Community is strongest when we tell our stories, when we come together, when we fight back, and when we are nourished. A post shared by United Way Greater Toronto (@uwgreaterto) on Nov 23, 2018 at 2:00pm PST.

Social Media 145

Social Media Tips Guidelines Hashtag 145

Rebekah Radice

DECEMBER 5, 2016

In this sense, a channel might be a print ad, a retail location, a website, a promotional event, a products package or even word of mouth. But what I believe we’ll see in 2017 is the return of true community building. ” Many saw social media as a one way conversation, never bothering to cultivate a community.

Trends 146

Trends Social Media Strategy CSR 146

Rebekah Radice

DECEMBER 5, 2016

In this sense, a channel might be a print ad, a retail location, a website, a promotional event, a products package or even word of mouth. But what I believe we’ll see in 2017 is the return of true community building. ” Many saw social media as a one way conversation, never bothering to cultivate a community.

Trends 60

Trends Social Media Strategy CSR 60