Hootsuite

SEPTEMBER 3, 2020

The companies that took decisive action—like donating to frontline workers or pivoting production lines to make hand sanitizer or perusal protective equipment (PPE)—were commended for serving their communities, not just their shareholders. Authenticity is key. Is brand purpose a buzzword? Hidden Value of Pinterest.

Trends 145

Trends Social Media HootSuite Embedding 145

Rebekah Radice

DECEMBER 5, 2016

In this sense, a channel might be a print ad, a retail location, a website, a promotional event, a products package or even word of mouth. Benefits include: More authentic interaction with your audience. Bite sized, authentic interviews by you about your company’s vision. Multichannel marketing is about choice.

Trends 146

Trends Social Media Strategy CSR 146

Later

SEPTEMBER 1, 2020

For example, Instagram is a major destination for social commerce, whereas Facebook is best for community-building, and Pinterest for inspiration and brand affinity. Instagram has become one of the most important platforms for businesses in recent years — especially for those in the e-commerce and retail space.

Platform 78

Platform Social Media Small Business Instagram 78

Rebekah Radice

DECEMBER 5, 2016

In this sense, a channel might be a print ad, a retail location, a website, a promotional event, a products package or even word of mouth. Benefits include: More authentic interaction with your audience. Bite sized, authentic interviews by you about your company’s vision. Multichannel marketing is about choice.

Trends 60

Trends Social Media Strategy CSR 60