article thumbnail

How to Build Community Without the Metaverse

Pixlee

As the metaverse continues to grow and brands begin designing marketing strategies that align with it, it’s important to remember that social media is not the only approach to community-building. You need to make shoppers want to be a part of your booming community. Channel-Agnostic Marketing. On-Site Displays.

article thumbnail

8 Places User-Generated Content Thrives – Beyond Social Media

Pixlee

Social media is a massive piece of marketing today because of the diverse user-generated content (UGC) that’s shared across these platforms each day. Sharing UGC Today. 84% of consumers say they trust peer recommendations above all other sources of advertising, it’s no wonder that 87% of brands use UGC for authentic (and free) content.

UGC 78
article thumbnail

7 Brands With a Killer Social Media Campaign

Later

7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building. 1: Knix’s Community-building Campaign. Apparel brand Knix tapped into the power of community for their Swim 2020 social media campaign. UGC is a great way to humanize your brand. Play Digital’s Bathtub Challenge.

article thumbnail

Why Community-Driven Marketing is a Long-Term Investment for Growth and Sales

Pixlee

Make Use of User-Generated Content (UGC). User-generated content has incredible reach on social media and encourages audience engagement, but it also serves as relatable, valuable content across other marketing channels like your site’s product pages or email newsletters. Share Value Through Blogs and Newsletters.

article thumbnail

Email Marketing: How to Convert Without Discounts

Pixlee

Here are some ways brands are using their emails as a community-building channel. Build Trust with Your Audience by Conveying Brand Value . That’s how important it is to build rapport with your email audience before even thinking about selling anything. Emails that are perfect for this practice include: Email newsletters.

article thumbnail

5 Offline-to-online Marketing Tactics to Bring Your In-store Experience Online

Later

If you’re looking for an easy way to search for hashtags or posts your community has created, check out Later’s UGC tools and features. #5: After all, community building happens on-screen and off. . 5: Create an Exclusive Online Membership .

Hashtag 68
article thumbnail

Why Your Brand Should Create Less Content

Convince & Convert

When brands prioritize and amplify the voice of the consumer , they cause engagement, brand lift, and community building. Get our Definitive email newsletter. Whose voice is behind the majority of the content you share on social and in your blog? Is it the voice of your brand? If so, that’s not good. highlight to tweet).

Brands 60