Pixlee

MAY 2, 2019

For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market. But with community-driven marketing, brands can hack this process and save an untold amount of time and money with three key steps. Community Building. Emily Weiss, Glossier Founder.

Retail 68

Retail Authentication UGC Case Study 68

Pam Moore

OCTOBER 20, 2020

We do this through a combination of methods that may include online research, surveys, social media network insights, focus groups, interviews and the list goes on. Tips to conduct focus groups on little or not budget. How to leverage online communities to research your dream customers. Today I am not holding back.

Research 78

Research Template Templates Training 78

Pam Moore

SEPTEMBER 18, 2017

Another day of amazing content creation. You create yet another epic piece of content. You publish yet another epic piece of content. Your epic piece of content is shared all over the social and digital web, once again. However, as usual your content is not converting. It is not driving business.

Content 162

Content Training How To ROI 162

Pam Moore

JULY 11, 2018

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why is that jingle you hear one time on the radio or TV in the morning stuck in your head all day? Why do you consistently buy one brand over another?

Apple 139

Apple Brands Tips Consultant 139

Sprout Social

AUGUST 2, 2022

A creator or brand marketer might start the conversation, but the community members dictate where it goes. A host might create a specific group or channel, but after they create it, it belongs to everyone. A community’s values and priorities unfold organically–there’s no edict dictating what matters most. Content democracies.

Communities 106

Communities Social Media Community Platforms Platform 106