SocialFish

APRIL 6, 2011

Who owns Social CRM? Making member management social takes teamwork. We’ve just published our latest white paper, Social CRM for Associations: What association executives should know about applying social media to membership management. Social media monitoring and responding.

Social CRM 192

Social CRM Collaboration Curation Newsletter 192

SocialFish

APRIL 5, 2011

We work through our strategy process, starting with a social media assessment and brainstorming session. We draft a roadmap that defines social media work in a way that is tied to the organization’s strategy, and then we help work through setting up appropriate training, processes, and working teams to execute the roadmap.

Review 150

Review Social CRM Module Consultant 150

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.

Social Media 149

Social Media Strategy Consultant Web 2.0 149