Social Media Strategery
MARCH 8, 2011
When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. The Internal Community Manager wears many hats. With the growing ubiquity of Enterprise 2.0
Social Media Strategery
JANUARY 5, 2012
Before wikis were used by the Intelligence Community to develop reports on IEDs , people were creating user badges to show off their favorite NFL teams. Before our VPs starting using Yammer to communicate with the workforce, we had groups of Android geeks and fitness gurus.I'm It doesn't work like that.
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Convince & Convert
JULY 12, 2011
It addresses the need to drive organizational change in an effort to shift employee behavior, communicate more effectively across job functions and geographies and tear down organizational silos. Another example is when marketing departments in other countries want to create a Facebook fan page specifically for their geography.
Social Media Strategery
MARCH 11, 2012
Over the last four years especially, I felt as if I was at the tip of the spear when it came to things like social media policy (this blog and my Twitter account were the first transparent, employee-owned, external social media properties), Enterprise 2.0 (I I was on the Programming Committee for the first Gov 2.0
Social Media Strategery
DECEMBER 18, 2012
As your grassroots community takes the next step to becoming an official one, what challenges will you face? Way back in 2008, microblogging and enterprise collaboration platform Yammer launched at TechCrunch50. Official communities that began with large budgets are struggling to maintain their success with diminished resources.
Social Media Strategery
JANUARY 7, 2010
As you might imagine, neither of these conclusions bode well for the long-term health of a virtual community behind the firewall. Include the link to your content in your team newsletters, meeting agendas/minutes, email signatures, briefings, Yammer messages, and any other communications vehicles you use. Cross-promote.
Social Media Strategery
JUNE 21, 2009
Make sure you give it every chance to succeed and address the people, policies, and processes too. To add on to your ideas, I would also suggest that organizations would do well to invest in community managers – those people who blog, garden wiki pages, and moderate forums as their primary job. Enterprise 2.0
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