Social Media Strategery

MARCH 8, 2011

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. The Internal Community Manager wears many hats. With the growing ubiquity of Enterprise 2.0

Communities 137

Communities Wiki Yammer Forums 137

Social Media Strategery

JANUARY 5, 2012

I particularly like it because it illustrates the period many organizations find themselves in when trying to integrate social media internally. Before wikis were used by the Intelligence Community to develop reports on IEDs , people were creating user badges to show off their favorite NFL teams. It doesn't work like that.

Collaboration 139

Collaboration Wiki Yammer Policies 139

Convince & Convert

JULY 12, 2011

He writes the Britopian blog, and wrote the new social business book, Smart Business, Social Business: A Playbook for Social Media in Your Organization (available July 26). This means that executives must not only talk about changing the organization but exemplify the behaviors that really do facilitate and practice change.

Jive 148

Jive Lithium Social CRM Yammer 148

Social Media Strategery

MARCH 11, 2012

Over the last four years especially, I felt as if I was at the tip of the spear when it came to things like social media policy (this blog and my Twitter account were the first transparent, employee-owned, external social media properties), Enterprise 2.0 (I I was on the Programming Committee for the first Gov 2.0

Gov 2.0 112

Gov 2.0 Yammer Committee Policies 112

Social Media Strategery

DECEMBER 18, 2012

As your grassroots community takes the next step to becoming an official one, what challenges will you face? Way back in 2008, microblogging and enterprise collaboration platform Yammer launched at TechCrunch50. Official communities that began with large budgets are struggling to maintain their success with diminished resources.

Yammer 116

Yammer Communities Collaboration Microblogging 116

Social Media Strategery

JANUARY 7, 2010

As you might imagine, neither of these conclusions bode well for the long-term health of a virtual community behind the firewall. Include the link to your content in your team newsletters, meeting agendas/minutes, email signatures, briefings, Yammer messages, and any other communications vehicles you use. Cross-promote.

Gov 2.0 125

Gov 2.0 Social Media Wiki Collaboration 125

Social Media Strategery

JUNE 21, 2009

If you think that the enterprise-wide wiki you’ve been pushing to install is going to change the culture of your organization, think again. That wiki is going to reflect the culture of your organization, not change it. Enable open and transparent communication! Enable open and transparent communication! Cure cancer!

Gov 2.0 117

Gov 2.0 Wiki Social Media Collaboration 117