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Communities

Nielsen

Social Networking

White Paper

What is Earned, Owned and Paid Media? Here are the Differences and How to Use Them

Pam Moore

MAY 9, 2017

Although brands invested hundreds, thousands and even millions of dollars on growing their community on Facebook, it's now a pay to play world. The glory days of massive organic reach on Facebook without a solid content, social and conversion plan are dead and gone. Remember the days of simple media and mass communication?

Nielsen

Nielsen How To Influencer Overview

B2B Employee Advocacy Best Practices

Oktopost

JUNE 9, 2020

And the best part is, employee advocacy organically emerges from the bottom-up, where up to half of your employees already actively post company-related content , pictures or videos on social media. Social networks tend to prioritize meaningful interactions between people over branded content which doesn’t spark back and forth conversations.

B2B

B2B Survey ROI Metrics

Social Media Informer

What is Earned, Owned and Paid Media? Here are the Differences and How to Use Them

B2B Employee Advocacy Best Practices

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