Sherrilynne Starkie

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Influencer marketing goes mainstream

Sherrilynne Starkie

Influencer marketing is nothing new. No longer reserved for journalists, media personalities, industry analysts and community leaders, the word influencer is used to describe anyone who has a large and loyal (mostly) online following. Instagram influencer marketing. Find out if influencer marketing could work for you.

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Study shows social media drives sales

Sherrilynne Starkie

AIR MILES collectors were encouraged to engage with the AIR MILES-hosted social community website by sharing thoughts about the brand or participating in promotions; they were rewarded either with a small number of bonus miles or entry to a lottery for large prizes.

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Targeting Ottawa’s boomers

Sherrilynne Starkie

Taking part were more than 250 exhibitors across a range of categories including finance, health, travel and lifestyle. Zoomers are the youth market of 30 years ago, the post-war population bubble. Content marketing is king. Marketing to Boomers on Mobile? This article was originally published on Thornley Fallis.

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