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16 Ways to Promote Your “Boring” Brand or Product on Social Media

Hootsuite

Wealthsimple, Warby Parker and Casper (who trade in — you guessed it — robo-advising, direct-to-consumer optometry and mattress sales) produce some of social media’s most engaging content and enjoy global reputations for being fun, fresh young businesses. Invite someone interesting to boost your reputation. This is community, people!

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Reddit Marketing: What Is Reddit & How Can You Use It As A Marketer?

Keyhole.co

Spend some time on the platform exploring your subreddit of interest, learning the rules of posting, which posts get the most engagement, and other nuances specific to that community. Reddit is a community that prides itself on original ideas and comments. What is a lurker on Reddit? What does OC mean on Reddit?

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Instagram Reels Algorithm: Everything You Need to Know

Hootsuite

That being said: with Reels and Explore, you’re likely to be served up videos from creators you haven’t heard of… but if you have interacted with them in some way previously — lurkers, raise those hands in the air high and proud — Instagram takes that into consideration too. Cultivate an active community. Relevance of the content.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

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20 Important TikTok Stats Marketers Need to Know in 2020

Hootsuite

TikTok has a reputation for being popular with teens. But for every two TikTok lurkers there’s about one creator: 34% of the app’s daily active users in the U.S. TikTok is ready to welcome more partners and creators to join our community, together we can make knowledge great again! We’ll do ur dance pic.twitter.com/u8sW2g2g6R.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

link] [link] Kirsten Khire #7 – lurkers or inactive accts? I wonder if this has to do with the correlation between the black community and musicians. Lots of lurkers. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Jay – Brilliant, digestible recap. Lots of lurkers.

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The 23 Blogger Breeds—Which Are You?

ProBlogger

They come across as unselfish “community bloggers.&# They have enough traffic and reputation to consistently attract high quality content. It typically takes great content over time to build up an expert reputation in your niche. From what I’ve seen, name droppers benefit tremendously from their efforts.

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