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Book Review: Social Media Marketing

Webbiquity SMM

Explain your goals and establish clear guidelines for any mention of the company on social media sites. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Social Networking (Facebook, MySpace, LinkedIn, etc.). Social Sharing (YouTube, Flickr, SlideShare, etc.).

Review 152
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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133
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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports.

Marketing 264
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An Open Letter to Facebook

Techipedia: Tamar Weinberg

I was a Facebook purist in its former form and I liked having access to select group of exclusive folks knowing that these were trusted people and that only certain groups of individuals were allowed to have access. I sent him a message requesting that he create an actual account, and he totally neglected me.

Facebook 277