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Community Bootstrapping: Tools & Strategies To Build A Community.

Jason Yormark

While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over.

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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

The next step is to identify the influential voices in your community that you’ll want to reach out to, connect with, and begin building relationships with. These are the journalists, bloggers, analysts (industry or financial) and others who can help amplify your content, spread your story, and lend credibility to your messages.

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LinkedIn Groups: How to Create, Join, or Manage Them

Hootsuite

If you’re the sort of person who likes to both work hard and play hard, LinkedIn groups are going to be right up your alley. While your LinkedIn page or profile is a place to get down to business, LinkedIn groups are a chance to (digitally) mix and mingle. What are LinkedIn groups? Then, toggle Display group on profile to off.

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Are You Keeping People Connected With Your Brand and Each Other?

Convince & Convert

The Weight Watchers site features a Community section with message boards for support, etc. Brides set up bridal challenges, mommy groups set up challenges for each other, and the opportunities are endless. Weight Watchers has taken advantage of this in a couple of ways.

Brands 129
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How Social Media can Fix the Troll and Bullying problem

Laurel Papworth

Bullying can be a contributing factor in suicide and damages whole communities not just the bullied. Because they reflect back the community values with a twist. Wow there are SOOO many examples of the community taking issue with a troll. Director of Prosecution Community Consultation. Social Media Spotlights Trolls.

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Successfully Engaging Customers with a Cause

Buzz Marketing for Technology

They harnessed blogs and message boards – “be very careful if you are trying to sell them – must be a very genuine conversation” Went to breast cancer blog sites – tried to give relevant information and how they can join in National Breast Cancer Awareness day.

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy. I just think that the *active* cruise community is definitely a bit disappointed.

Brands 133