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Monday’s 5 Social Media Must-Reads

Firebelly

Google+ To Take On Foursquare With Upcoming “Check-in Offers” Feature. By Sarah Perez It looks like Google+ is adding a feature that will allow users to “check-in” via the Google+ mobile application in order to receive a time-sensitive deal or discount. How to Increase Participation in Your Twitter Chat or Any Online Community.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I know that there are some foursquare haters out there, but for me its about helping my favorite Chinese place out. I know that there are some foursquare haters out there, but for me its about helping my favorite Chinese place out. By the way your post looks GREAT on a mobile device. It's a win, win, win. I appreciate that.

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Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

Now, I’m not suggesting Foursquare will ever approach Twitter’s level of ubiquity, much less Facebook’s. Because Foursquare makes very little sense unless you’re in a physical location like a store, restaurant, etc. At least it is for me.

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14 Things I Think I Think About Social Media

Convince & Convert

Place making social media (Foursquare, Gowalla, et al) will continue to gain traction over the next 18 months. Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it. That's all. Just compliments.

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Fetching Friday – Resources Mashup & Key Takeaways from #SMAZ

Kikolani

Static FBML Facebook transition to iframes – experts discuss the upcoming changes. How to piss off an online community – examples from the latest changes to Digg, Facebook, Sphinn, and Twitter. The four core digital strategies that should be used together: local, mobile, social, and search. Build online community.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Growth Is Slowing The true size of the Twitter audience is a bit tricky to pin down because 55% of its users do so via third party and mobile applications. Functionally, everything Twitter does, Facebook does just as well, with the exception of mobile usage. Check ( Facebook Lite ). Retweet-style sharing tools? What’s Happening?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Mobile access to the social Web is a virtual requirement to do it well. Facebook The original Facebook app on iPhone was just okay, but it’s been massively improved, to the point that Facebook access via mobile might actually be easier than on a computer. 100 million people use Facebook mobile every month, by the way).