Remove Communities Remove Forums Remove Hubspot Remove White Paper
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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

However, it’s certainly reasonable to expect that a good number of hiring managers do searches at Google for “IT Recruiter” and then: Download a white paper about “Successful IT Recruiting” or “The Benefits of Passive Candidates.” This article was originally published on HubSpot by Pete Caputa.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. An active and helpful support forum? Highlight your company’s community involvement.

ROI 191
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The Pressures of Content Creation

Social Media Marketing

It could be your corporate website, a Facebook page, recipients of a white paper or email, viewers of a video, etc. About a year and a half ago, Mashable took a look at a handful of leaders in content marketing ( How 3 Companies Took Content Marketing to the Next Level ), highlighting Mint.com, HubSpot and American Express.

Content 167
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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

16 social media statistics that might surprise you by Communications Conversations Arik Hanson lists social media stats from various sources showing that 75% of brand ‘Likes’ on Facebook come from advertisements. are the most retweetable day/time of the week, per Dan Zarella of HubSpot. (I And 73% of U.S. Fridays at 4 p.m.