Communities Focus Group Hubspot Twitter 
Hootsuite
NOVEMBER 7, 2023
Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Or just keep an eye on the conversation to understand the social communities where people talk about your brand. Find opportunities for authentic engagement.
Writtent Blog
OCTOBER 1, 2013
As HubSpot blogger Dan Lyons points out, it’s not like the situation is going to improve next quarter, either. We’re specifically referring to focus groups, scheduled panels of carefully-selected consumers who would provide feedback over the course of a few hours on a potential marketing campaign. Know Your Audience.
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