article thumbnail

Is Your Twitter Addiction Paying Off

Convince & Convert

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. link] EllisTweet Given the volume of yammering about how to measure social networking success, I must say that this post, Jay, stands out. It also continues to be a reliable conduit for new visitors here at Convince & Convert.

Twitter 126
article thumbnail

Don’t Be Scared Be Prepared – How to Manage a Social Media Crisis

Convince & Convert

Create a Crisis FAQ. This Crisis FAQ should include: Acknowledgement of the crisis. Whether it’s your Facebook page, blog, forum, or comments section on your Crisis FAQ microsite, you want ire to accumulate on your turf. You’ll be forgiven too, if you say you’re sorry and mean it. Build a Pressure Relief Valve.

article thumbnail

Social Pros 18 – Ike Pigott, Alabama Power

Convince & Convert

Are you in marketing or communications? I’m in a little tiny unit now called “Strategic Issues and Community Affairs.” Ike : Over time, we’re going to build this nice library of frequently asked questions that will not appear on an FAQ. That was the magic line. Eric : Yes. Jay : Oh, great. Jay : Nice.

B2B 113