Laurel Papworth

APRIL 26, 2011

How do you respond to a negative comment in an online community, on Facebook? Unless they go off and create an anti-community such as Dell Hell, alert the Press and continue to pursue their point of view. Law as bullying tactic rarely works, it just incenses the community. How about a bitchy tweet on Twitter?

Communities 112

Communities Comments Badge Airlines 112

Laurel Papworth

APRIL 13, 2010

Whenever I present or give classes on monetizing social networks and online communities people usually have two questions. Or Foursquare style reward badges – most retweeted, most linked. Virtual Real Estate a tough one again if you are not a virtual world like Second Life but how about a special forum for payment.

Twitter 99

Twitter API Badge SMS 99

Laurel Papworth

MAY 8, 2010

Remember, customers believe that social media sites belong to “them&# the customer and for a % of your online community your exit strategy is going to destroy their friendships and their content. For Radar : A warm look at history of the online community. More in Social Media is Not An Experiment. An exit event pre-shutdown.

Sites 81

Sites Social Media Social Networking Mobile 81

Kikolani

NOVEMBER 29, 2010

Her latest posts include Facebook Wants Me to Connect with My Skype Contacts , Leaving Webinars for Business Development , and Writing for Myself First, Others Second on My Blog. Alison is an interactive copywriter, social media fashionista, Internet marketing blogger, and Facebook addict, as well as co-author of The Facebook Marketing Book.

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Blogger SEO Consultant WordPress 168

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty. Between bit.ly

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Social Media Strategy CoTweet CoTweet 121

Convince & Convert

APRIL 22, 2010

Second, the social media tools and destinations will inevitably change, but considering 83% of online Americans are active in social media, and there are 425 million people with Facebook accounts, I think we’re past the lava lamp stage. Social CRM The new telephone. Whatchew Talking Bout?

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Social Media Social CRM Loyalty Web 2.0 128

Laurel Papworth

AUGUST 1, 2010

Facebook has just announced it’s plans to expand it’s Facebook currency. Social Networks and Online Communities – maybe Twitter? Foursquare? – will no doubt be encouraged to use this Facebook Credit currency on their external sites. But first… Quick note on currency and Virtual Goods.

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Facebook Virtual World Foursquare Banking 105