Waxing UnLyrical

APRIL 3, 2012

What the iPhone is to smart phones, flash mobs are to marketing. While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community. Flash mobs have a way of engaging the audience. reading and traveling.

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Flash Mob Smart Phone iPhone Hashtag 218

Laurel Papworth

SEPTEMBER 1, 2010

This post takes a look at how grassroots, user generated flash mobs got hijacked and became agency created, professionally choreographed and danced by hired talent, to flog products. This is an agency created (won ad of the year) flash mob for T Mobile – Saatchi and Saatchi. This is not how flash mobs started out.

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Flash Mob Mobile Social Networking Communities 99

Ari Herzog

AUGUST 2, 2011

The beauty of flash mobs is when people come together in public places to entertain others. Train stations and outdoor plazas are typical locales of flash mobs due to their vast performance spaces and pedestrian-friendly hubs. The video went viral and we recognized the city was not dead.

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Flash Mob Video Training YouTube 145

Waxing UnLyrical

NOVEMBER 7, 2011

I love how, when used well, social media can build powerful communities to effect real change and real results. Go straight to them and build your community. That’s a G2MD flash mob from last week; thanks to Geoff Livingston for allowing me to use his photo. You need to reach people to get them to do something?

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Flash Mob Library Exercises Communities 200

Waxing UnLyrical

DECEMBER 13, 2010

perhaps the Washington Post should have sent out a flash mob alert. What surprised me (and not a little) is the way the media who were apprised of the event have portrayed this. NBC Washington, when it posted a blurb on the event, led with the headline, “ Caroling Flashmob to Spread Cheer, Ruin Commute.&#

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Flash Mob Ustream Class Film 222

Laurel Papworth

OCTOBER 1, 2011

In this article, I’m looking at process vs product journalism, representational democracy falling over, the demise of capitalism, authoritarian aspects of traditional media AND online community hosts e.g. Twitter and the newly found power of Crowd Activism. Not bad for a Sunday morning in rainy Sydney!

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Journal Flash Mob Communities Digg 111