Waxing UnLyrical

APRIL 3, 2012

What the iPhone is to smart phones, flash mobs are to marketing. While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community. Flash mobs have a way of engaging the audience. reading and traveling.

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Ari Herzog

AUGUST 2, 2011

The beauty of flash mobs is when people come together in public places to entertain others. Train stations and outdoor plazas are typical locales of flash mobs due to their vast performance spaces and pedestrian-friendly hubs. The video went viral and we recognized the city was not dead.

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Waxing UnLyrical

DECEMBER 13, 2010

perhaps the Washington Post should have sent out a flash mob alert. What surprised me (and not a little) is the way the media who were apprised of the event have portrayed this. NBC Washington, when it posted a blurb on the event, led with the headline, “ Caroling Flashmob to Spread Cheer, Ruin Commute.&#

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Laurel Papworth

OCTOBER 1, 2011

In this article, I’m looking at process vs product journalism, representational democracy falling over, the demise of capitalism, authoritarian aspects of traditional media AND online community hosts e.g. Twitter and the newly found power of Crowd Activism. Not bad for a Sunday morning in rainy Sydney!

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