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6 Surprisingly Relevant Reasons Why You Need To Link Build Your Content

Kikolani

Backed by marketing studies and reports, we say that links are still in the core of search engines’ algorithm. Links are great for search engine optimization. Sites strategically rich with inbound links rank better in search engines. But remember that not all links are created equal. Photo courtesy of skeeze via Pixabay.

Content 78
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What is earned media? 5 Tips for a successful earned media strategy

Sprout Social

All of these are earned media and are influential in building your brand’s reputation. A lot of these are the natural result of community building and an effective press strategy. Search engine results. Search engine optimization (SEO) plays a role in earned media. Examples of earned media. Review sites.

Strategy 135
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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Reputation Management. Today, I turn 30.

Marketing 279
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

This means the best kinds of marketing content need to be findable by Google (and the others), properly tagged, and optimized for search engines. However, that Facebook profile update is not inherently discoverable by search engines — creating a weakness for that tool. Content isn’t king, optimized content is king.