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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Reputation Management. Today, I turn 30.

Marketing 279
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6 Surprisingly Relevant Reasons Why You Need To Link Build Your Content

Kikolani

Capturing the attention of the online community can be difficult with all the cyber noise and distractions. The same goes for other online marketing activities—be it content marketing, blogging, reputation building, etc. Today, quality link building is the requirement to have a good profile and leading findability for your site.

Content 78
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Are Brands Confusing Advertising With Marketing?

Twist Image

This marketing professional then said, "I think that they don''t get digital," which surprised me even more considering this agency''s known reputation for quality digital. They are publishing and content channels that enable the content to be as shareable and findable as possible (when done well). It''s not just Tumblr.

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What is earned media? 5 Tips for a successful earned media strategy

Sprout Social

All of these are earned media and are influential in building your brand’s reputation. A lot of these are the natural result of community building and an effective press strategy. Consumers trust friends and family for recommendations, online review sites and unpaid social media influencer posts. Examples of earned media. Review sites.

Strategy 135
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

This means the best kinds of marketing content need to be findable by Google (and the others), properly tagged, and optimized for search engines. Whether it be discovered as a blog post via Google search, a video via YouTube or through an archive of indexed Tweets — we want the content we are looking for, when we are looking for it.