Remove Communities Remove Content Remove White Paper Remove Wiki
article thumbnail

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Publishing has historically relied on advertising, or sponsorships, to pay for content production. Promote white papers / eBooks / reports for lead generation. Here are 20 ideas. Generate webinar registrations.

ROI 191
article thumbnail

I Started a Blog But No One Cared | Social Media Strategery

Social Media Strategery

Why isn’t anyone editing the wiki pages?) These aren’t trivial questions – people take the time to create a blog post or add content to a wiki because of the promise of emergent collaboration. I start by sending them these eight bullets - Write interesting content. at least once a week. Cross-promote.

Gov 2.0 125
article thumbnail

Enterprise 2.0 Reflects the Culture | Social Media Strategery

Social Media Strategery

If you think that the enterprise-wide wiki you’ve been pushing to install is going to change the culture of your organization, think again. That wiki is going to reflect the culture of your organization, not change it. Enable open and transparent communication! Crowdsource white papers and presentations!

Gov 2.0 117
article thumbnail

Stop the Posturing About Government 2.0 and Do It Already

Social Media Strategery

Write a white paper justifying why it shouldn’t be blocked. I encourage all of my fellows in government to find ways to meet their mission needs through community building and social media technologies. Becoming part of the community and collaborating is a huge piece of successful social media.

Gov 2.0 93
article thumbnail

Taking a Break!! | Social Media Strategery

Social Media Strategery

However, thanks to Booz Allen , I’ll be taking a much-needed two week break away from the hundreds of emails, tweets, Yams, blogs, white papers, and proposals that have slowly taken over so much of my free time. web20 wiki Have This Blog Sent to Your Email! personalities, and attempted to categorize [.]

Gov 2.0 56
article thumbnail

Social Media is Scary – How to Address Middle Managers | Social.

Social Media Strategery

Show them an example where a wiki has been used to eliminate 43 MS Word versions of a white paper or some other document. Against-Myself [link] dunk shoes Hhe article's content rich variety which make us move for our mood after reading this article. web20 wiki Have This Blog Sent to Your Email!

Gov 2.0 72
article thumbnail

How to BE a Government Consultant and Use Social Media

Social Media Strategery

community (it’s not all that hard!): Read other people’s blog posts, wiki edits, forum questions, and tweets and help out if you can – even if it’s just sending a helpful link, providing a good point of contact, or giving a restaurant suggestion to someone in a different city.

Gov 2.0 94