Communities Construction Social CRM Survey 
Convince & Convert
MAY 5, 2010
This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. With free membership open to all women, JaneNation combines social networking with opinion collection. It’s on JaneNation.
Convince & Convert
MAY 26, 2010
The one that hit home for me personally was: “Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it.&# Do you have a hammer strategy or a strategy for construction – be it tearing down or building up?
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Convince & Convert
SEPTEMBER 21, 2010
Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.
Convince & Convert
SEPTEMBER 20, 2010
Interesting post from @jaybaer today w/@ExactTarget research: [link] [link] Kwan Morrow Is Twitter for Business Even Worth the Trouble | social crm | Convince & Convert [link] [link] Bret Simmons RT @jaybaer: Is Twitter for Business Even Worth the Trouble? You certainly covered some great reasons to that point.
Convince & Convert
JUNE 23, 2010
Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. It is about setting up a construct so all ideas have the same opportunity for success and can be fairly judged, debated and improved upon.
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