Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Southwest is widely applauded for their use of social media, yet it only took one employee to kick off the wrong portly film director for it to blow up in their face.

Compete 116

Compete Conference Organization Social CRM 116

Convince & Convert

FEBRUARY 11, 2010

Give me a scenario for web apps that competes with the profit motive of developing for the app store AND is a one stop, one authentication, one click purchase for the end consumer. (I wonder how much web apps produced in the same month?) – Apple may take a 30% cut, but conversely developers KEEP 70%.

Social Media 114

Social Media Strategy Apple iPhone 114

Convince & Convert

APRIL 15, 2010

Content without community, without approachability, without humanization and kinship is ineffective. I think your point about being involved in the community is the toughest for companies to put their arms around. I like the idea of building a community. Of course, content alone is not the answer. link] Matthew Ross YES!

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

MAY 25, 2010

The Digital Ecosystem There are four key planks to successfully offering online marketing services within your existing agency: Search Marketing Email Marketing Social Media Analytics and Reporting Agencies can deliver real value to clients in each of these areas, and developing competencies is viable and achievable.

Marketing 124

Marketing Social CRM Conference Social Media 124

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JULY 21, 2010

Protecting Yourself From Social Media Lawsuits: Guest post by Indra Gardiner, founding partner and COO at BG Creat… [link] SocialWayne.com Blog Protecting Yourself From Social Media Lawsuits [link] [link] competent Protecting Yourself From Social Media Lawsuits: Guest post by Indra Gardiner, founding partner and COO at BG Creat… [link] (..)

Social Media 156

Social Media Policies Consultant Social CRM 156

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JUNE 22, 2010

[link] Pritesh Patel Why You’re the Key to Social Media Success: [link] DebDrive If I had to make a prediction, I'd say within two years we'll see social media skills appearing on competency requirements for management, if not executives. danperez Amanda, Glad to see someone agrees with my observation.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

JULY 28, 2010

[link] Medias Sociaux 5 Ways to Turn Helpfulness Into Marketing Greatness [link] /via @jaybaer [link] Darlene Hull Rt @jaybaer 5 Ways to Turn Helpfulness Into Marketing Greatness: We’ve talked in the past about helping vs. sellin… [link] [link] Blog Manana New @jaybaer 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Face to (..)

Social Media 151

Social Media Strategy Consultant B2B 151