Remove Communities Remove Compete Remove Conversation Remove Focus Group
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Understanding the Difference Between “Want” and “Want to Buy”

ProBlogger

As I tend to do, I eavesdropped on their conversation. Aside from my habitual eavesdropping problem, the conversation’s simplification of the “want&# impulse is vital to your online success. Yet all the admiration in the world couldn’t compete with the prospect’s lack of buying intent. What people want.

Buy 46
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How to master the 3 pillars of brand reputation management

Sprout Social

Unforeseen events can put local businesses at the center of national conversations. Social media is the world’s largest focus group. With social listening , marketers can tap into the social conversations that surround their brands, industries and audience. Now, word of mouth can travel in the blink of an eye.

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How to Use Twitter for Business

Later

Twitter is a great platform to join conversations, share your thoughts, and stay up-to-date with breaking news or industry trends. And with a focused strategy, you can turn your brand’s Twitter account into a powerhouse for garnering leads and building an engaged community. Grow your community? Let’s get into it.

Twitter 86
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How to Use Retail Bots for Sales and Customer Service

Hootsuite

By automating these basic tasks, you free up your human agents to efficiently handle higher-value engagements that require a 1:1 conversation. 29% of conversations in sports equipment retailer Decathlon’s chatbot happened outside of opening hours. Automate simple customer service conversations.

Retail 97
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. I refer to it with my clients as adding value to the conversation. When you find a pattern, create content to address it. This is the strategy of creating a Social FAQ. Ask your customers directly.