Communities Comparison Presentation Social CRM 
Convince & Convert
SEPTEMBER 22, 2010
The same dynamic is present on Facebook. My clients are currently set up with Constant Contact which has been trying to add more social tools- but not quite cohesive yet. link] Lauren Faith Great post that can be summarized as the old comparison of shotgun approaches and rifle approaches. Very, very few.
Convince & Convert
JUNE 24, 2010
The Power of the Unexpected The genius of infomercials (and to a lesser degree, home shopping channels), is that they present to you products that you didn’t know you needed, because you didn’t know they existed. Interesting read and comparison. Interesting read and comparison.
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Convince & Convert
APRIL 15, 2010
Comparisons with other products in the category. Kodak (and thousands of other companies) are writing blogs, taking photos, uploading videos, making presentations and creating all sorts of other content. Content without community, without approachability, without humanization and kinship is ineffective. link] Matthew Ross YES!
Convince & Convert
MAY 11, 2010
Not in a “here’s our FAQ&# way, but in a vigorous, social media way. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Today, that initial contact can be created over a few hours using social media.
Convince & Convert
SEPTEMBER 21, 2010
based on budget or schedule) Once you’ve answered those questions you can compare major social media monitoring tools. I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. Also, thanks for having Sysomos in your comparison.
Convince & Convert
SEPTEMBER 21, 2010
Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.
Convince & Convert
JULY 22, 2010
This allows Yelp to strengthen loyalty among Elite Squad members, offers an impetus for wanna-be-members to post additional reviews; and, makes the site content stronger – keeping the broader community active and engaged. Do you know of other companies that are leveraging their customers to grow their businesses exponentially?
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