Communities, Comparison, FAQ and Social CRM

4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

MAY 11, 2010

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. I would also make a point to solicit input from customer service and sales teams, as they have more day-to-day interaction with fence-sitters. Answer Man Once you’ve identified your top six questions, answer them.

FAQ

FAQ Content Consultant Social Media

Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

AUGUST 10, 2010

Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). Customer service? McCann , Viral Heat Did you enjoy this blog post?

Social CRM

Social CRM Influencer Klout Social Media

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 22, 2010

My clients are currently set up with Constant Contact which has been trying to add more social tools- but not quite cohesive yet. link] Lauren Faith Great post that can be summarized as the old comparison of shotgun approaches and rifle approaches. And, you need to start unifying your content strategy across all channels.

Social Media

Social Media Strategy Social CRM Consultant

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 24, 2010

Interesting read and comparison. Interesting read and comparison. What social media marketers can learn from infomercials (besides, of course, how to cook an egg or dehydrate food) [link] [link] cegeland Excellent post by @jaybaer on 3 ways informercials can inspire your social media: [link] [link] Vincent Veenstra Nice post.

Social Media

Social Media Strategy Social CRM MySpace

Why Content Marketing Matters To Me And Should To You

Convince & Convert

APRIL 15, 2010

Comparisons with other products in the category. Content without community, without approachability, without humanization and kinship is ineffective. I think your point about being involved in the community is the toughest for companies to put their arms around. Photography magazines. Gizmodo and other tech blogs.

Content

Content Marketing Consultant Social Media

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

based on budget or schedule) Once you’ve answered those questions you can compare major social media monitoring tools. I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. Also, thanks for having Sysomos in your comparison.

Social Media

Social Media Radian6 Strategy SM2

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 3, 2010

I think the banks/financial institutions should be included in your comparison. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Really, Jay? DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Jay – I disagree here. Fawn Thanks Jay. You are exactly on point here.

Social Media

Social Media Strategy Consultant Social CRM

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.

Social Media

Social Media Strategy Consultant Web 2.0

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JULY 22, 2010

This allows Yelp to strengthen loyalty among Elite Squad members, offers an impetus for wanna-be-members to post additional reviews; and, makes the site content stronger – keeping the broader community active and engaged. Do you know of other companies that are leveraging their customers to grow their businesses exponentially?

Social Media

Social Media Strategy Influencer Case Study

Do You Have the Guts to Expect Social Media Failure | Social Media.

Convince & Convert

SEPTEMBER 1, 2010

But yet, companies want a step-by-step social media playbook from some other company that they can magically replicate. Excellent comparison to A/B and multivariate testing, too. link] jaybaer I love your post. Great, great stuff. It is in fact very similar.

Social Media

Social Media Consultant Social CRM eBook

Social Media Success Metrics and Premature Calculation | Social.

Convince & Convert

MAY 20, 2010

For example, data that shows that in comparison to last month, 15% more people went to your product pricing page after first visiting your Facebook page is a far superior KPI to number of Facebook “likes&#. All of these are diagnostic metrics (great post about that by the outrageously smart Christoper S. It’s about behavior.

Metrics

Metrics Social Media eBook Social CRM

The Truth About the iPad | Blogging and Content Creation | Social.

Convince & Convert

APRIL 8, 2010

I have found this to be a poor comparison. Cool, and a difference-maker, but not 100% transformative. Most of the chatter leading up to the iPad’s release was around how would it perform against standard computing tasks. I use my iPad instead of my iPhone, not instead of my MacBook.

iPad

iPad Content iPhone Wireless

3 Reasons Email is the Coolest Vampire Today

Convince & Convert

JULY 8, 2010

Great post and comparison of the media phenomenon, vampires [link] Jane Cooke It is still the most convenient medium for typing out private conversation. You know exactly who will get it and read it, it gives a significant amount of control from a users perspective and is easier.

RSS

RSS Research B2B Consultant

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

FEBRUARY 9, 2010

I feel that once we dive down into the polling and the methodology, we'll find that the definition of “friend&# for the purposes of these surveys will have contexts different enough to render the comparisons (and thus the “trend&# ) meaningless.

Social Media

Social Media Strategy Survey Social CRM

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 30, 2010

[link] [I like that interactive infograph] [link] Paula Bee Fun interactive info display, but I wish it allowed multiple side-by-side comparisons. link] [link] Paula Bee Fun interactive info display, but I wish it allowed multiple side-by-side comparisons. Are you among them?

Social Media

Social Media Strategy Automotive SEO

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

The one downside is Kodak’s built-in video software pales in comparison to Flip’s, forcing me to use iMovie on the Mac, which I can barely tolerate. Katie Morse Community Manager @misskatiemo [link] [link] Katie Morse Jason – great post! 39 social media tools I will use today. Thanks for the Radian6 shout-out!

Social Media

Social Media Strategy Consultant Tweetdeck

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

SEPTEMBER 20, 2010

By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. Janet Aronica Community Manager oneforty.com [link] Janet Aronica I like your point, Ike.

Social CRM

Social CRM Twitter B2B CoTweet

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 27, 2010

Why can’t you make your FAQ a marketing and sales tool, instead of a necessary evil? I don't fly a lot, but I've been on US Air in recent years; and that is the only airline (in comparison to American, JetBlue, and Southwest) that employs older white males as attendants and not younger women.

Social Media

Social Media Strategy Airlines Types

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 28, 2010

If it doesn't look good in comparison to the other ideas on your chart, that's a bad sign. [link] Hubert Sawyers III RT @brett: Why You Should Use a Content Rationale Report [link] (via @jaybaer @shannonpaul) [link] Ian Greenleigh Very cool. It also puts bad ideas in their place.

Social Media

Social Media Strategy Report Buy

Social Media Informer

4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Why Influence Mining is the Next Gold Rush | social crm | Social.

Trending Sources

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Why Content Marketing Matters To Me And Should To You

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Do You Have the Guts to Expect Social Media Failure | Social Media.

Social Media Success Metrics and Premature Calculation | Social.

The Truth About the iPad | Blogging and Content Creation | Social.

3 Reasons Email is the Coolest Vampire Today

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Is Twitter for Business Even Worth the Trouble | social crm.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

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