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Dave Fleet

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Why Share of Voice is a Useless PR Metric

Dave Fleet

MAY 24, 2011

Let’s say that our client is Widget co. Widget co has a 20% SOV and their nearest competitor has 30%. The following month Widget co is at 18% and their rival at 37%. Comments or angry tweets below, or to @theelusivefish. makers of fine hypothetical examples since 1912). What decision will this info drive?

Metrics 353
Metrics Widget Sentiment Resources 353
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Facebook Strategies: Content Over Creative

Dave Fleet

OCTOBER 29, 2010

of comments on his clients’ status updates come from peoples’ newsfeeds, not from the pages themselves. Tweet Are you focusing your Facebook investment in the right place? The immensely smart Jay Baer directed my attention to research conducted by Jeff Widman of Brand Glue , who found that 99.5% Interesting, right?

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Strategy Content Facebook Widget 410
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