Lies, Damned Lies and Mis-understood Statistics
Dave Fleet
SEPTEMBER 21, 2011
Because the sample size is too small for this kind of segmentation. At that sample size, we’re looking at a 3.9% With a sample size of 78, given the number of Facebook users in the United States (155,746,780 according to Facebook), the margin of error for the US numbers is over 11% at that same confidence level.
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