Experiment: Do Photos With People Perform Better on Instagram?
Hootsuite
APRIL 20, 2021
Face photos also were 32% more likely to snag a comment , too. I’m going to test this theory here in 2021 — albeit with a far smaller sample size — by doing my own face-versus-no-face comparison. But here’s the breakdown of my top 20 most liked and the top 20 most commented photos. Most-commented photos. Astroturf.).
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