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| | VERY OFFICIAL BLOG
NOVEMBER 22, 2010 Social Media Ethics: Competitor Relationships Should also be Disclosed
The Word of Mouth Marketing Association (WOMMA) and the FTC agree : material relationships should be disclosed when posting comments, tweets, status updates and the like. However, I still see many people overlooking disclosure when it comes to posting negative comments or spreading negative news about competitors — especially on Twitter. understand this may not be news to many.
| | SPIN SUCKS
FEBRUARY 21, 2011 Personas Created to Attack and Smear
The article, which has leaked information about a program from HBGary , describes astroturfing, bad publicity, and downright unethical public relations all bundled in one. Before you go to the comments, head over to our Facebook fan page to see who won The Now Revolution contest!). I woke up on Saturday morning to a tag on Facebook with an article from The Daily Kos. The story.
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| | SPIN SUCKS
FEBRUARY 28, 2011 What Is Wrong with PR?
from stray hashtag tweets and advertising gone wrong to fake personas and astroturfing. If you’ve not read “ The Problem with Public Relations , it’s a good piece to read (especially the comments), but this is the most stabbing point: So many questions, so few answers. It was a rough week in public relations last week. We have a new client. No, we had a new client.
| | SOCIALIZED
NOVEMBER 26, 2009 Five Social Media Predictions for 2010
The EU Unfair Business Practices Directive technically banned astroturfing (the practice of company or paid third-party representatives posing as consumers and leaving positive comments on a blog or forum) some time ago. invite you to share your reactions to these, and add your own, in a comment below. Here are my five social media predictions for 2010. Augmented Reality Applications Will Start to Go Mainstream. Most AR applications in 2009 were quaint curiosities designed to demonstrate the AR concept. Geekspeak marketing and lack of public awareness will hold AR back.
| | THE RELATIONSHIP ECONOMY
FEBRUARY 22, 2011 The Value Game Cracks the Monetization Paradox
Social Media Gurus who make these connections will blog, comment, and promote their ability to match power surplus to power deficit. Winning The Game: After a short while, Google will start pushing the old search results of the HNWI farther and farther down the page as the tweets, comments, and blog posts accumulate. The first company to launch is Social Flights. Here’s how it goes.
| | BARE FEET STUDIOS
JULY 8, 2009 Ethics in Social Media: A Glossary | Bare Feet Blog
The Glossary – Add to Your Vocabulary and Your Business Practices Astroturfing - These are blogs deliberately intended to create content that appears to come from a “grass roots organization but is actually being produced by a PAC, a PR firm, or some other groups wanting to influence a conversation without admitting their true goals or funding sources. All around bad news.
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GEOFF LIVINGSTON Social Network Marketing: Empowering Others
| THURSDAY, JULY 29, 2010
may be used in the final edition. In fact, such an effort will likely create a damaged brand reputation a la Wal-Mart after it participated in several public astroturfing
(the practice of undisclosed fake or inauthentic representation in public media) scandals. The following is draft material for the second edition of Now Is Gone , which is almost out of print. You can download the first drafted chapter of the new edition — Welcome to the Fifth Estate — for free. Many social networks serve as outposts for organizations. That means empowerment must occur. MORE >>
ALMOST SAVVY Adventures in Social Networking with Mom and Dad | Almost Savvy
| THURSDAY, SEPTEMBER 17, 2009
ORM and the Dark Side: Astroturfing
, Flogging and the Viral Marketing Campaign that never was Reply Irene Koehler says: September 18, 2009 at 3:32 pm You’re absolutely right. Additional comments
powered by BackType Click ‘Like’ to join us on Facebook! Every now and then, our enthusiasm can get the best of us. As the number of multi-generational families using online social networks increases daily, so does the number of “Oh no, she didn’t! Twitteleh – Twitter for Your Jewish Mother Why answer the simple “What are you doing? Right. MORE >>
GAURAVONOMICS Why the Web Went Wrong: From Self-Organized Swarms to Unruly Flash.
| THURSDAY, SEPTEMBER 9, 2010
Mary Joyce recently wondered if most examples of “bad practices in digital activism consist of governments and corporations compromising personal privacy via surveillance, cookies and intrusive messaging or distorting public opinion via disinformation, astroturfing
and plain old paid propaganda. blog comments
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CITIZEN MARKETER 2.1 Tiny Bubbles, Beancast Style
| TUESDAY, DECEMBER 15, 2009
- why its a bad idea. Posted by Aaron_Strout at Tuesday, December 15, 2009 Labels: aaron strout , abbey klassen , beancast , bill green , bob knorpp , google , joe jaffe , matt mcdermott , Method 0comments: Post a Comment
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About Me Aaron Strout CMO at social media agency, Powered Inc. Citizen Marketer 2.1 Useful information on how to add "social" into your marketing mix with measurable results. Great show. It he. MORE >>
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