#MyPillStory & the Anti-Baby App: Why Pharma Can’t Afford to Ignore Women’s Health on Social
Talkwalker SM
APRIL 14, 2016
Ten years ago, Bayer’s blockbuster pill brand Yaz was one of the first to be marketed as “beyond birth control” With annual sales topping $1bn, it was one of the most widely prescribed oral contraceptives , promising to alleviate mood swings, acne and weight gain. Will an App Replace The Pill?
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