article thumbnail

How COVID-19 has changed social media engagement

Sprout Social

A few industries increased their sent message volume during this time, especially health care and media and entertainment, both of which have become top of mind as people seek out reliable updates for news on the pandemic, and in the case of entertainment, look for everything from distraction to inspiration during social distancing.

article thumbnail

Social Media Marketing During COVID-19: March 30 Update

Ignite Social Media

If, however, you are a retailer for whom ads would encourage people to come to your stores, this would not be a great time to run paid ads for that. Our clients are seeing increases in engagements across a wide variety of industries, with particularly high movement (over 800%) for key sectors such as retail and utilities.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

CVS Sets Example For Social Media Strategy

The Social Media Incubator

5, 2014, CVS, one of the nation’s leading retail pharmacies, announced they would end sales of all tobacco in their 7,600 stores by Oct. “As a health care company, it’s time for us to take a stand and to put our customers, colleagues and patients on a path to better health,” the company said on their Facebook page. .

Examples 139
article thumbnail

Help Me Find My Next Job?

Ari Herzog

This blog attests to that statement; and your reading, sharing, and commenting is why I write a breadth of articles about the social web every week. I bring a decade of experience in internal and external communications and web content creation, along with a knack for community organizing and implementing public education programs.

article thumbnail

Proceed with Caution When Being Active on Social Media Sites

Saying It Social

In light of this weekend’s events, you may be tempted to voice your opinion (whether positive or negative) of the health care reform bill. Fan us: [link] Comment by Patti Neumann | March 22, 2010 | Reply Thanks, Patti for sharing your page. Comment by akstout18 | March 22, 2010 | Reply [.] Just became a fan!

Sites 132
article thumbnail

List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

It’s also possible there may be errors in my list; please let me know in the comments or through my Twitter if you find any, and I will correct them. Subscribe to the comments for this post? Not that number of followers means everything , of course, and those few hundred followers may be really highly engaged. Share this on Bebo.

List 156
article thumbnail

2023 Social Media Benchmarks + How to Use Them in Marketing

Hootsuite

Some industries (like entertainment) will by nature have greater reach than others (like health care). Post engagement rate: Total engagements (likes, comments, saves, shares) divided by your total audience, expressed as a percentage. Social media benchmarks in retail. How to find social media benchmarks. Try for free.