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Dave Fleet

Comments

CPM

5 Steps to Thinking More Socially About Communications

Dave Fleet

NOVEMBER 22, 2010

CPM metrics, for example, may make sense when you pay for the media and control every letter in your ad. The CPM metric would say yes. When you comment on a blog post, subscribe to the comment stream so you can see if anyone posts follow-up questions. So, not every eyeball is even a good thing.

CPM

CPM Comparison Diagrams Sentiment

Why Paying Bloggers For Posts Changes The Game

Dave Fleet

DECEMBER 2, 2010

thanks to Jen Zingsheim for noting this in the comments). You’re up against paid media with established CPM and/or CPC figures, with stated audiences and at least a ball-park number of impressions an advertiser can expect. Update: Paid media also suffers from a draw-back of being less trusted than earned coverage.

Blogger

Blogger Compete CPM CPC

Dave Fleet

5 Steps to Thinking More Socially About Communications

Why Paying Bloggers For Posts Changes The Game

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